15 Best Marketing Automation Tools of 2023 (Advertising, Email & Pricing)

Marketing automation Tools: a phrase that prompts excitement in marketers and business owners alike. You’re here because you understand the magic these tools can infuse into your campaigns, right? It's a blend of saving time, boosting ROI, and personalizing your outreach. Indeed, marketing automation is a game-changer.

But with a sea of tools available, making a choice can feel overwhelming. Don't worry, you're in safe hands! In this blog, we’ll delve into the 15 best marketing automation tools of 2023.

Best Marketing Automation Tools

Best Marketing Automation Tools

1. HubSpot

HubSpot still leads the pack in 2023, offering a fully integrated platform covering CRM, SEO, content management, and of course, automation. It shines with its email marketing automation capabilities. You can tailor messages based on customers' past interactions and behavior. The pricing starts at $50 per month for the Starter Growth Suite.

Features include lead generation, marketing automation, analytics, and social media.

2. Salesforce Pardot

Salesforce Pardot is the go-to choice for B2B marketing automation. It's powerful in lead management, email marketing, ROI reporting, and integration with Salesforce CRM.

With its recent AI-powered features, Pardot elevates engagement to new levels. Starting price is $1,250/month.

Salesforce Pardot offers features like CRM integration, email marketing, lead nurturing, and ROI reporting.

3. Marketo

Adobe's Marketo Engage focuses on lead management, mobile marketing, and email campaigns. It’s known for its exceptional scalability - perfect for fast-growing businesses.

Known for lead management, mobile marketing, and email marketing. Pricing details are typically provided upon request.

Marketo's pricing isn’t public, so you’ll need to contact their sales team.

4. ActiveCampaign

ActiveCampaign offers a suite of features, including email marketing, sales automation, and a CRM system. It's easy to use and affordable, making it an excellent pick for small businesses.

Provides email marketing, marketing automation, sales automation, and CRM. Prices begin at a modest $9/month for the Lite plan.

5. Klaviyo

Klaviyo stands out with its robust email marketing automation, particularly for eCommerce businesses. With its precise segmentation and detailed analytics, you can craft highly targeted campaigns. 

 Klaviyo offers email and SMS marketing, automation, and segmentation. They offer a free tier for up to 250 contacts, with paid plans starting at around $20/month.

6. Mailchimp

Mailchimp is more than an email marketing tool. With features like landing pages, social media ads, and postcards, it's a full-featured marketing automation platform. 

Mailchimp is known for its email marketing services, it also provides automation features, landing pages, and social media ads. Its free plan is generous, while paid plans start at $9.99/month.

7. Autopilot

True to its name, Autopilot helps you steer your customer journey effortlessly. It’s great for visualizing automation workflows, which can help optimize your marketing process.

Autopilot offers multi-channel marketing automation, with plans starting at $49/month.

8. GetResponse

GetResponse provides email marketing, landing pages, conversion funnels, and webinars.

This marketing automation platform offers services such as email marketing, landing pages, and webinars. You'll appreciate its user-friendly interface and affordable pricing, starting at $15/month.

9. Infusionsoft by Keap

Infusionsoft combines CRM, email marketing, and eCommerce into one. Its advanced automation capabilities and detailed reporting make it a solid pick for small businesses. Pricing starts at $79/month.

10. Moosend

Moosend is an easy-to-use, budget-friendly automation platform with excellent email marketing features. It's an ideal pick if you're just starting with automation.

Moosend is known for email marketing and automation. They offer a free tier, with paid plans starting from $8/month.

11. Omnisend

Omnisend shines in eCommerce automation. You can automate your communication across multiple channels, including email, SMS, push notifications, and more.

Omnisend provides email and SMS marketing, automation, segmentation, and reporting. Its pricing starts at $16/month.

12. SharpSpring

SharpSpring is a comprehensive platform offering CRM, email marketing, and social media management. It's affordable and best suited for agencies and SMBs.

SharpSpring offers a suite of features including CRM, email marketing, and social media management. For pricing, you need to contact them directly.

13. Drip

If you run an eCommerce business, you'll love Drip. It provides sophisticated segmentation, multichannel touchpoints, and advanced analytics.

Drip offers email and SMS marketing, automation, and segmentation, with pricing based on the number of contacts, starting at $19/month.

14. Sendinblue

Sendinblue offers SMS and emails marketing services, and it's known for its simplicity and competitive pricing.

Sendinblue provides email and SMS marketing services, with a free plan available. Paid plans start at $25/month.

15. Zoho Campaigns

Zoho Campaigns offers email marketing, social media, and CRM integration, making it a practical solution for Zoho Suite users. Its Pay-As-You-Go pricing is a unique feature, alongside monthly plans starting at $3.

Phew! We made it. Remember, choosing the best marketing automation tool for you relies heavily on your business's unique needs and goals. Take time to consider the features you really need, and don't be afraid to make use of free trials and demos. In the end, the right tool can transform your marketing efforts and lead to impressive growth. Happy automating!

Best Marketing Automation Tools


What are marketing automation tools?

Marketing automation tools are software platforms and technologies designed for businesses to more effectively market across multiple channels, automate repetitive tasks, and improve their marketing efforts. They enable businesses to target customers with automated messages across email, web, social, and text.

Why are marketing automation tools important?

Marketing automation tools are important because they save time, increase efficiency, and provide valuable customer insights. They help streamline and automate routine marketing tasks, track and measure campaign results, segment audiences, and target individuals with personalized messages.

What features should a good marketing automation tool have?

A good marketing automation tool should have the following features: email marketing, CRM integration, social media management, lead nurturing and scoring, campaign tracking and reporting, analytics, and landing page creation.

What are some examples of marketing automation tools?

Examples of popular marketing automation tools include HubSpot, Salesforce Pardot, Marketo, ActiveCampaign, Klaviyo, Mailchimp, Autopilot, GetResponse, Infusionsoft by Keap, Moosend, Omnisend, SharpSpring, Drip, Sendinblue, and Zoho Campaigns.

How much do marketing automation tools cost?

The cost of marketing automation tools can vary greatly depending on the features, capabilities, and size of your business. Some tools offer free tiers or packages starting as low as $9 per month, while others, particularly those designed for large businesses, can cost several hundred or even thousands of dollars per month.

James Oliver

James is a tech-savvy professional and enthusiast. He writes content that gives readers the insights and information they need to understand how tech impacts your life, workplace, and world.

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